New subdivision in Calamba

With affordable housing in mind, developer Stateland Inc. launched its newest economic housing project in the South.

Introduced to the media on March 1 was Gran Avila, its new master-planned, mid-cost housing development in Barangay Majada, Calamba, Laguna.

Stateland officials led by president Reynaldo Cometa attended the launch of the 16.25-hectare subdivision. Pag-Ibig Fund chief operating officer Darlene Marie Berberabe and Calamba City Mayor Timmy Chipeco graced the event, showing their support for the project.

Gran Avila units are affordable. Prices will range from P650,000 to P1.25 million. Divided into five phases with a total of 1,222 residential units, the subdivision will have houses varying from single-story to two-story single-attached houses and from one-story row houses to townhouses. Amenities include a clubhouse, a playground and a multipurpose hall.

The house models offer various modern designs with flexibility and functionality and is built with careful attention to detail to assure the integrity of each structure, according to the project’s information sheet.

Accessibility will not much be of an issue, as the Gran Avila is near schools, hospitals, churches and major malls. Jeepneys and tricycles are just a block away from the development.

What Gran Avila offers

PERSPECTIVE of the Gran Avila main entrance

For  Regan Uy, Stateland  first assistant vice president for marketing, since shelter is a basic need of man, “it is important to have a house of our own.”

Uy offered tips on what to look out for when checking out a residential unit. He pointed out the following come-ons that make Gran Avila stand out:

• Location. “It should be easily reachable via public transportation and near schools, government buildings and malls,” he said. Emphasizing on the Filipino’s love for shopping, he added that properties are more salable when near a mall.

• The neighborhood. “Consider the neighbors,” Uy said. “Pinoys consider only the price. But we in Stateland also want to make a very great community [for them to live in].” He said Stateland makes it a point to check on the community and the people living in it whenever it develops an area.

• Structural stability. “Our houses are durable and can stand against any condition,” Uy said. According to him,  Stateland’s 15-year structural stability warranty is not available among its competitors.

He added that in the country, structural stability is important, especially because of Filipinos’ attachment to their homes. “Kultura ng mga Filipino na ipinapamana sa mga anak natin ang mga bahay natin. (The culture of us Pinoys is that we give our homes to our children as inheritance.)”

Future plans

Stateland’s newest subdivision is already attracting a lot of prospective homeowners, Uy said, especially since a lot of these homeowners are reserving early for the units. “We had around 190 reservations, 30-40 percent of all the units in the Gran Avila.”

Uy added that most of the prospective buyers are OFWs. “They have the purchasing power, better than the locally employed ones, and they are able to save more [money] faster.”

This had challenged Gran Avila to deliver the goods, Uy added. “We are working faster and harder to finish all the units.”

On the other hand, Stateland—which has projects in Cavite, where it dominates the mid-cost housing market, and Laguna—said the Gran Avila is committed to keeping up with its adherence to quality, meticulous workmanship and compliance with industry standards in land development, and is planning to expand its projects in the area.

Delie Chua, Stateland senior vice president for sales and marketing, said: “We will be able to provide another well-built and well-developed community in the Laguna area. We are privileged to serve our hardworking countrymen with the houses they deserve for very affordable prices.”

Article originally published on Philippine Daily Inquirer, written by Noli Ermitanio, last March 15, 2014
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Stateland sets new economic housing project in Laguna

Keeping up with the commitment of building houses that people deserve, Stateland, Inc. once again ventured in developing economic housing project through its latest development in Calamba, Laguna, the Gran Avila. 

Launched last March 1, the Gran Avila sits on 16.25 hectares of prime land, with modern-themed architectural designs that will redefine family living. 

First introduced last July 2013, Gran Avila is a master-planned community located in the heart of Calamba, Laguna. 

The subdivision is divided into five phases with a total of 1, 222 residential units that will provide quality, flexibility and comfort to its future residents. Its proximity to major landmarks and establishments makes it an ideal place to live in. Gran Avila is also equipped with featured recreational areas and amenities that will add convenience and leisure to its future residents. 

With houses that vary from a single storey and two storey single attached, row houses and town houses, future residents can have a variety of choices depending on their needs and preferences. A multi-purpose hall will likewise be built for meetings, school gatherings and recreations. There will also be a landscaped children’s playground with play equipment and a landscaped main open space to provide its residents an area for recreation and leisure. 

House prices range  from P650,000  to P1.25 million. 

Delie Chua, senior vice president for Sales and Marketing said  with the project, the company will be able to provide another well-built and well-developed community in the Laguna area. 

Chua added that every projects of Stateland adhere to the standards and quality of the industry. “We are very meticulous and very keen about every single detail. We want system and order in our every project, and that became the Stateland trademark.” 

Stateland, Inc. is a property developer with focus projects in Cavite and Laguna. For almost four decades, it has more than forty completed projects on its portfolio, and seven on-going projects, including the Gran Avila.

- See more at: http://www.malaya.com.ph/business-news/special-features/stateland-sets-new-economic-housing-project-laguna#sthash.XQy7ySAX.dpuf

(article originally published on Malaya Business Insight on March 6, 2014)

Legato model unit

Solo model unit

Stanza model unit

Alto model unit

Stateland bares newest enclave in Calamba

Calamba, Laguna – PROPERTY developer Stateland, Inc. once again ventured in economic housing project through its latest development, the Gran Avila. The 16.25 hectares of prime land was publicly launched last March 1 and was graced by Mayor Justin Marc SB. Chipeco and Pag-IBIG Fund President and CEO Atty. Darlene Berberabe.

“We build houses that people deserve, this has always been our mantra, and Gran Avila is another product of that legacy”, Stateland, Inc. President Reynaldo T. Cometa conveyed before the distinguished guests, business partners, company officers and clients. He added that the houses developed by the company are made of fine quality construction materials. The houses they build can vary depending on the client’s preference, need and style. In Gran Avila, clients can choose from basic to complete house options from the four house model units. Mayor Chipeco also cited the housing project as a realization of every Filipinos’ dream to have a liveable community. He also mentioned that Calamba is the perfect place for the community development because of its geographical advantages and also of its naturally-friendly people.

Gran Avila is strategically located amid the greeneries of the South and the sprawling commercial establishments in the area. Initially developed and introduced last 2013, Gran Avila is an economic housing project of Stateland, Inc. that seeks to provide quality and affordable homes to the Filipino people. Its affordable cost, modern architectural design, landscaped areas and enviable location make it a suitable community for every families.

Gran Avila provides its future home owners flexible home options. Alto is 60 sq. m. two-storey single attached house with provisions for three bedrooms, one toilet and bath, dining and kitchen area and carport provision. Solo is a 36 sq. m. one-storey single attached house with provisions for two bedrooms, one toilet and bath, dining and kitchen area and carport provision. Gran Avila also offers combined units for its row house and town house units. Stanza model, a two-storey town house with 43 square meter of floor area and provision for two bedrooms, one toilet and bath, dining and kitchen area and carport provision, can be combined with another Stanza unit, depending on the client’s need and preference. This goes the same for the Legato model, a one-storey row house with 25 sq. m. floor area and provision for one bedroom, one toilet and bath, dining and kitchen area and carport provision. Generous landscaped main open spaces, landscaped children’s playground with play equipment and multi-purpose hall for different gatherings will also provide its future residents a place for  leisure and recreations. Basic units can also be altered by putting add-ons to them. For an instance, the basic turnover finish of Solo model has a plain cement finish for its ground floor. If a client opts to put an add-on to it, the plain cement finish will change into a vinyl tile finish. Aside from this, there are other house options a client can choose from. Economically aside, Gran Avila also provide its future residents a refreshing vibe of countryside living. Located in the center of business and commercial establishments in the city, Gran Avila never loses the rustic vibe of the South as one can easily overlook Mount Makiling from afar, the trees that provides shades and cold breeze and the green pastures that serves as the shelter for different farm animals. One can easily enjoy the best of both rustic and modern living, in the most economical prices.  As an economic housing project, prices for each houses are pegged from PHP 600,000.00 to PHP 1.250 million. Despite its low prices in the market, Stateland ensures the quality of its products as it strictly adheres to the standards of the Structural and Building Code of the Philippines.

The Gran Avila Grand Launching was well attended by the local government officials of Calamba City, officers and officials of the Pag-IBIG Home Development Fund, bank partners, company officials, business partners, and clients, among others. The launching beacons new beginning for the economic housing ventures as the property developer continuously innovates the standards of BP 220 developments.

Cometa assured the guests that months from now, houses will be visible and architectural plans and designs for the newest community will finally be materialized, thus the realization of a sustainable and eco-friendly community for the benefit of everyone.

Mayor Chipeco leads the house blessing ceremony in the Gran Avila Grand Launching

The newly-launched Gran Avila 

Actual interior of Stanza house model combined

Mayor Chipeco and Pag-IBIG President Atty. Darlene Berberabe leads the ribbon cutting for Gran Avila Grand Launching

Actual interior of  Legato house model unit